Using Social Media to Grow Your Business and Build Your Career

Tuesday, July 14, 2009; 4 - 6 p.m.
University of Minnesota Rochester (room 417)

Cost: Chamber Members: $10; Fuel Members: Free (includes pizza/soda)Register

Did you know Facebook has more than 200 million active users? A recent survey says 90 percent of professional marketers believe that social media will become a tactic AS IMPORTANT as email and paid search marketing. How is your business utilizing social media? Looking to understand the best way to brand yourself or your business using social media? Then this seminar is a must!

This event, sponsored by Fuel Rochester, is proud to present Lee Aase of Mayo Clinic as the keynote speaker. Aase has been called a social media "rock star." He travels the country to speak at conferences and runs his own virtual Social Media University, Global (SMUG), a Web site including courses such as Blogging 101. Allina Hospitals and Clinics in the Twin Cities invited him to show them how it's done. He was interviewed by Shel Isreal, a Silicon Valley media guru, for the upcoming book, "Twitterville."

Agenda:
Pizza & Networking: 4-4:30 p.m.
Lee Aase: 4:30 - 5:15 p.m.
Panel Discussion: 5:15 - 6 p.m.

Panelists:

Alan De Keyrel, owner, CWS, Inc.

Wade Beavers, CEO, DoApp & Dave Borillo, CTO, DoApp

Becky Ross, communications manager, Fox Sports North and Fox Sports Wisconsin

Aase's Bio
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org/

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.Fuel Rochester is an initiative of the Rochester Area Chamber of Commerce.